DIY Health: Behavior Design Experiment
B = MAT Framework
Medium: Communal space, hallway, where students enter in and out of the NYU Business School on 4th and Greene
Technology Channel: physical structure supporting poster with mirror
Audience: Business school students, ages 25 - 35
Context: Most Business School students have the motivation and ability to eat healthy but often they choose not to. They have the motivation to eat healthy because social acceptance is particular high in a program that incentivizes students to network with peers and professionals. Ability is not as strong as motivation because money and physical effort to seek out healthy food options play a role in their choices (at most events, they are served free pizza).
Hypothesis: When presented with a choice between a healthy snack and an unhealthy one, Business School students lack a trigger that will boost their motivation and ability to select the healthy option. If we introduce a trigger, they will choose a healthy snack option.
Apples and Candy in a bowl - apple 13; candy 23
Apples in plastic bag, Candy in a bowl - apple 23; candy 14
Total Count - apple 36; candy 37
Further lessons learned:
Understand the temperature of the participant’s mindset: It is important in making the initial design decisions to understand the mindset of the participant. How likely is it that they will participate int eh experiment in the way you want them to? For example: Our choice to set up in a hallway resulted in lot’s of traffic and high levels of participation, but people were in a rush and were less likely to notice themselves in the mirror.